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Article: Cable Networks Rethink Upfronts.
- Article from:
- Broadcasting & Cable
- Article date:
- January 29, 2007
- Author:
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Anne Becker
A&E, National Geographic and others try more-intimate ways to sell
Turner Broadcasting caused a stir last week with plans to ditch its glitzy upfront stage production in favor of smaller, intimate affairs in five cities.
Turner, whose past few Madison Square Garden Theater presentations to advertisers have featured Sting, the Eagles and Lenny Kravitz, isn't the only cable group eschewing ostentatious presentations. Fox Cable Networks, A&E and others are also choosing more-interactive affairs to woo advertisers.
The smaller presentations come as cable networks face increasing pressure from competing media outlets. ...