Article: BROWN'S BIG APPLE PUSH; FOOTWEAR GIANT LOOKS TO RAISE PROFILE OF WHOLESALE BRANDS WITH THE DEBUT OF BROWN NEW YORK.(Brown Shoe Company Inc.)

Byline: KATIE ABEL

NEW YORK - Brown Shoe Co. is banking on a recent move into New York to help fuel growth for several of its wholesale brands.

Two months after announcing plans to relocate its Bennett Footwear brands from Needham, Mass., to New York, the company is moving ahead with a number of major initiatives to strengthen the businesses, including adding fresh talent, ramping up design and delivering product to the market more quickly.

The new division, Brown New York, consists of the Via Spiga, Franco Sarto, Etienne Aigner and Nickels brands. The company is no longer using the Bennett name.

About 50 employees will soon be working ...

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