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Article: Tip Sheet: Leveraging Media Attention For Fundraising.
- Article from:
- PR News
- Article date:
- January 29, 2007
CopyrightCOPYRIGHT 2007 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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For most small and medium-sized nonprofit organizations, getting a mention or quote in a top news outlet is like finding the Holy Grail. Many assume that media recognition is a sure fire way to increase brand awareness and expect that dollars will soon start flowing.
Alas, this is often not the case. Media attention can be a missed opportunity if the organization is not prepared. Hiring a communications expert, rather than a traditional fundraiser, may be an organization's best investment as it set its 2007 revenue goals.
Link Communications To Fundraising
A well-developed communications strategy is key to leveraging publicity to help grow ...