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Article: Renting your list can bring big returns. (magazine subscriber lists)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- January 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If handled correctly, taking your list to market is a venture with few risks and big returns, a venture that will provide you with an opportunity for maximum development of your subscriber file, access to reciprocal list rentals and list exchange opportunities, and revenue to fund your marketing programs. Here are some fundamental guidelines that are essential to your success: maximum database development, efficient and accurate operating procedures, airtight security policies, and aggressive marketing.
Maximum development
Part of the preparation for marketing your list is to determine its current value, and then to research the additional investment ...