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Article: New media and magazines: where do we go from here? (Column)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- January 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As we all know, American business tends to be serially obsessive--that is, we tend to concentrate on one new idea or trend or technology until all the passion is wrung out of it and then we move on to the next. What we in the communications industry have been obsessed with during the past year is the exciting prospect of new supermedia ushering in the Information Age of the 21st century, creating bright new growth opportunities for American technology and communications--with jobs and profits for all.
What triggered this new obsession is the prospect of a grand alliance of computers, television, publishing and telecommunications made possible by digital ...