Article: Author! Author! The rules for writing a great wine list are changing--bigger isn't always better--but some basic principles remain.

It used to be easy to write a wine list. Back in the day (you kids weren't born yet), you'd start with a few well-known Champagnes, sprinkle liberally with California, fold in a number of well-known French and Italian wines, season with selections from South America, New Zealand and Australia and voila! You'd have a wine list.

But let's say you wanted to win a big wine list award. Then, you'd start with half a million dollars, buy everything that garners more than 93 points, amass at least 1,500 choices and soon you could proudly sport a silver plaque at your front entrance. Sadly, you'd also soon be closing your doors, since you would have gone bankrupt.

...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!