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Article: Video: 'Heart Attack' Super Bowl Ad Kicks Off King Pharmaceuticals' Sponsorship of American Heart Association's High Blood Pressure Web Site.
- Article from:
- PR Newswire
- Article date:
- January 30, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Super Bowl 'Player' King Pharmaceuticals uses engaging and entertaining ad treatment with element of surprise to tackle major health issue
Viewers called on to self-assess risk of heart attack and stroke on AHA Web site
BRISTOL, Tenn. and DALLAS, Jan. 30 /PRNewswire-FirstCall/ -- King Pharmaceuticals(R), Inc. is launching a three-year sponsorship of the American Heart Association high blood pressure Web site via a nationally broadcast commercial airing during Super Bowl XLI. The ad aims to increase public awareness of high blood pressure and other risk factors and the impact it has on a person's overall risk of serious cardiovascular disease by ...