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Article: Franchises add trade shows to marketing mix.(FW FOCUS: FRANCHISE EXPO)
- Article from:
- Franchising World
- Article date:
- January 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 International Franchise Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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From old to new, high investment to low, sophisticated to entry-level, more and more concepts are turning to expos as a way to market their franchise systems. And the reason, they say, is simple.
It's the exposure.
"Exposure is what we are looking for," says Logocrete Systems Director of Franchise Relations Eric Poole, a new franchise concept that has developed a patented method of blasting logos into concrete. "We're new and we know we have to get in front of people so they can see what we have to offer. We know that these shows have high-volume attendees and that's what we need in order to get in front of as many people as possible."
"Our ...