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Article: MTV, Makena run to 'The Hills'.(MTV Networks Inc., Makena Technologies )
- Article from:
- The Online Reporter
- Article date:
- January 20, 2007
CopyrightCOPYRIGHT 2007 Rider Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There.com's parent company Makena Technologies has collaborated with MTV Networks to launch an online extension of the MTV show "The Hills," called the "Virtual Hills."
"MTV Networks is the first to recognize the potential for using social virtual worlds to enhance the viewer experience and build a stronger bond with the audience," said Makena CEO Michael Wilson.
Fans of the pseudo-reality show "The Hills," which is a spin-off of "Laguna Beach: The Real Orange County," can immerse themselves in a 3D virtual environment that replicates the show's Hollywood setting, interact with cast members in the virtual world and participate in special events closely ...