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Article: Miami Beach Unveils New Marketing Initiative During Super Bowl Week.
- Article from:
- Business Wire
- Article date:
- January 31, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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'Miami Beach 25/7' Captures the City's Irrepressible Vibe
MIAMI BEACH, Fla. -- With the eyes of the nation focused on Super Bowl XLI this Sunday, the City of Miami Beach plans to welcome thousands of fans, media and corporate sponsors with a new marketing initiative - "Miami Beach 25/7. So much to do, you'll need the extra hour."
"Our objective is to communicate that Miami Beach offers more than meets the eye for everyone - from residents to visitors to business people," said Miami Beach Assistant City Manager Hilda Fernandez. "There simply is no other tropical city in the country that offers this 'live, work, play' trifecta, forcing you to beg for a ...