Magazine article from our research archive:
|
|
Marketing, schmarketing!(Occupation overview)(Brief article)
- Article from:
-
NZ Business
- Article date:
-
December 1, 2006
- Author:
-
|
Copyright informationCOPYRIGHT 2006 Adrenalin Publishing Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
People often ask me what I do for a job and if I happen to tell them that I'm a marketer, they usually follow this with "so, what do you do ..."?
Fair enough, I assume, as there are a number of areas I might specialise in. However, in discussing the topic further it becomes apparent that it's 'Marketing' in general that has a big question mark next to it. So what the heck is marketing?
Simply put, it's the processes around finding, attracting and keeping customers. Marketing is the one and only business discipline dedicated to this, the very reason businesses exist! There are many different aspects to marketing, like product development, advertising, events, research ...
Related newspaper, magazine, and journal articles:
|
Marketing myths menace sales success
Agency Sales;
September 1, 2002 ;
700+ words
...Call it branding, marketing or whatever you want but its singular objective is to motivate...and we can argue over the words, but this is the heart of marketing. Even so, marketing is perhaps the most misunderstood term in business. At times...
|
|
The role of marketing in transplantation
Progress in Transplantation;
June 1, 2007 ;
700+ words
...Although marketing has a well-established role in healthcare, few publications on the role of marketing in transplantation exist. In addition...organ transplantation presents some unique marketing challenges because of the limited availability...
|
|
|
What does "marketing" mean to you?
Agency Sales;
February 1, 1997 ;
700+ words
..."Marketing is just a fancy word for selling." "It...were less than enthused with the term "marketing." In the late '70s I was speaking to...independent representatives about industrial marketing. The above put-downs of "marketing" by...
|
|
Dollars to donuts, bet on marketing.(Marketing Clinic)
American Drycleaner;
March 1, 2004 ;
700+ words
...Marketing? No way! I just do drycleaning. I'm not Microsoft, McDonald's or Wal-Mart. Marketing is for heavy hitters, not drycleaners. Besides, I already advertise once in a while. What do I need with marketing? If you're still confused or somewhat intimidated by...
|
|
Marketing Challenges in the 21st Century.
Economic Review;
June 1, 1999 ;
700+ words
...Marketing grows even more complex; it is an ever-evolving discipline...at the moment. In. general, the centre of attention in marketing has to shift away from the instruments and concentrate...customers will be the ultimate approaches to face the marketing challenges of the 21st century. As an art or ...
|
|
Marketing: building for the future: what do you really know about your...
American Coin-Op;
April 1, 2004 ;
700+ words
...Marketing? No way! I just own a coin laundry. I'm not Wal-Mart. Marketing is just for the heavy hitters, not laundries. Besides, I advertise now and then. What do I need with fancy marketing? It is somewhat discouraging to note that after all of...
|
|
Marketing governance: oversight overlooked.
Ivey Business Journal Online;
March 1, 2007 ;
700+ words
...Marketing is too important to the future of every company to avoid prime-time review by the Board of Directors. While few firms would say that marketing does not share time in the spotlight at board meetings, the focus of marketing consideration could generally be elevated. This author has critical ...
|
|
A century of marketing: Achievements, mishaps and future challenges
Management Dynamics;
October 1, 2005 ;
700+ words
...ABSTRACT Marketing as a distinct discipline is approximately...attempts to capture the development of marketing thought and practice over the last century...these developments for, inter alia, marketing education and marketing management...
|
|
We deserve better! If other departments do not appreciate you as much they...
ABA Bank Marketing;
November 1, 2008 ;
700+ words
...Marketing--like a network television show--has to continue proving...ratings' game. So how does one communicate the value of marketing to others in the bank who tend to misunderstand it or...promotion of the product. If you want to build respect for marketing, you have to start by understanding the needs of ...
|
|
|
The High Cost Of Not Marketing
Agency Sales;
May 1, 2006 ;
700+ words
...Marketing costs money - but it's also efficient and effective. In spite of those who claim "marketing costs too much," let me offer some reasons why just the opposite is true. Marketing bulletproofs a business against competitive attack. Unfortunately though...
|
|
|
Make way for public relations. (Marketing Clinic).
American Drycleaner;
July 1, 2003 ;
700+ words
...The marketing world--or at least a big chunk of it...frenzy last year when father/daughter marketing team Al and Laura Reis trampled on old...star and forget about advertising. Many marketing experts think that the communications...
|
|
Marketing your facility: an essential part of survival....
Tape-Disc Business;
January 1, 1998 ;
700+ words
...Marketing your facility. It's a difficult subject to talk about for a variety of reasons...manufacturing business is highly competitive - if a facility has a truly unique marketing method, it surely will not talk about it. Secondly, there's not a lot of marketing going on in the first place, according to ...
|
 "Marketing Magazine (Auckland)")
|
PROFESSIONAL PRACTICE MARKETING : Climate Change
Marketing Magazine (Auckland);
November 1, 2007 ;
700+ words
...Marketing is becoming more of an issue in the day-to-day running of professional practices...clients have prompted professionals to at least consider the place that marketing should have in their overall operations. The key factors driving this focus on marketing in the professions are changes in the nature ...
|
|
|
Lighting the fuse on marketing: Matt Bowen discusses how business is...
Tape-Disc Business;
January 1, 1998 ;
700+ words
...Marketing has become a buzzword in what was once an engineering-driven industry. This month, Matt Bowen, president of Newburyport, MA-based Fuse Marketing, a company that focuses its marketing efforts on the duplication and replication industry, talks about how the emphasis in business has...
|
See all results.
Or, try our
Advanced Search.
|