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Article: Move Over, Bud: Eastern Airing a Super Bowl Ad.(Eastern Bank Corporation Inc.)
- Article from:
- American Banker
- Article date:
- February 2, 2007
- Author:
CopyrightCOPYRIGHT 2007 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The New England Patriots did not make it to the Super Bowl this year, but Boston's Eastern Bank did.
The $6.6 billion-asset Eastern will kick off its multimillion-dollar branding campaign with a 60-second television spot that will air four times on the local CBS station during Sunday's game between the Indianapolis Colts and the Chicago Bears.
Super Bowl ad time is the most expensive on television, and few companies the size of Eastern's parent, Eastern Bank Corp., ever get in the game. At least one other banking company will kick off a branding campaign during Sunday's matchup, but it is significantly larger than Eastern -- the $102 billion-asset PNC ...