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Article: TRADER JOE'S DRAWS SHOPPERS BACK TO MONROE STREET STORES.(CAPITAL REGION BUSINESS JOURNAL)
- Article from:
- The Wisconsin State Journal (Madison, WI)
- Article date:
- February 1, 2007
CopyrightCOPYRIGHT 2007 Capital Newspapers. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: BARRY ADAMS
Ron Roloff doubts that anyone living in Fitchburg, Stoughton or Middleton would have driven to Monroe Street to check out a new Walgreen Drug Store.
After all, there are 22 such stores in Dane County and nearly every one of them is identical.
That's not the case with Trader Joe's.
And that's why Roloff and the owners of other Monroe Street businesses say the Near West Side neighborhood has been energized and sales are up following the October opening of the lower-cost specialty food store.
Throw in 52 condominium units that are likely to be full by the end of next summer and it's easy to see why optimism ...