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Danisco adds new life to Litesse.(NEWS)
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Candy Business
- Article date:
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November 1, 2006
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Copyright informationCOPYRIGHT 2006 Adams Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ELMSFORD, NY -- The Danisco Sweeteners division of Danisco A/S is launching a new identity and logo for its multi-functional ingredient Litesse.
By repositioning Litesse as a "single ingredient with multiple benefits," the company hopes to draw attention to its versatility, including its use ...
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