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Article: L.A.'s top titles: Los Angeles offers its residents almost as many magazines as freeways. (Magazine '95)
- Article from:
- WWD
- Article date:
- October 28, 1994
- Author:
CopyrightCOPYRIGHT 1994 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES -- To magazine advertisers, how one reaches the Los Angeles market is much like choosing a route through the city itself: There are always the freeways, but there are lots of alternatives.
LOS Angeles Magazine, the City's longstanding regional magazine, founded 34 years ago, is competing with newer publications such as Buzz, Detour, Movieline and Chatter for several categories, particularly fashion advertising. Each has a distinctive voice and a different way of covering the L.A. scene.
Discussing Los Angeles Magazine, Warren Morse, promotion director, said, "it's a survival guide to help people appreciate and get the most out of the city as ...