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Article: Salon Selectives set to come back; Lather, rinse, remarket for hair care brand.(News)(Helene Curtis Industries Inc.'s brand)
- Article from:
- Crain's Chicago Business
- Article date:
- January 29, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JULIE JARGON
Salon Selectives, the old Helene Curtis hair care brand, is poised to bounce back.
The shampoos and conditioners, which largely disappeared from store shelves in the years since Unilever N.V. acquired Helene Curtis, could reappear as early as yearend. Chicago brand-revival firm River West Brands LLC acquired the rights to Salon Selectives in December.
"Our interest in Salon Selectives is driven by a belief in the brand's strength, but we're also happy to be giving another chance to a Chicago brand,'' says River West President Paul Earle.
When Salon Selectives was launched in 1987, it was the first hair care brand ...