|
|
Article: Taco Bell delivers even greater value to its customers by introducing Big Fill Menu.
- Article from:
- Business Wire
- Article date:
- November 2, 1994
CopyrightCOPYRIGHT 1994 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
IRVINE, Calif.--(BUSINESS WIRE)--Nov. 2, 1994--Combining its unique taste and great value, Taco Bell Corp., the world's largest Mexican-style quick service restaurant chain, announced Wednesday it will begin featuring its Big Fill Menu with five menu items under $1.
The Big Fill Menu, comprised of five burrito products, are all 99 cents or less, yet deliver up to 1/2 lb. of food to customers.
"The Taco Bell brand has long been synonymous with value. Taco Bell is committed to delivering great taste at an unbelievably low price to consumers," said Len Moskovits, vice president, Brand Taco Bell Marketing.
Big Fill Menu offerings include ...