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Article: TWO DIRT DEVIL PRODUCTS TEAM UP FOR THE NEW TV SPOT
- Article from:
- PR Newswire
- Article date:
- November 2, 1994
CopyrightCOPYRIGHT 1994 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CLEVELAND, Nov. 2 /PRNewswire/ -- Royal Appliance Mfg. Co. (NYSE: RAM), maker of Dirt Devil(R) vacuum cleaners, is unveiling another television commercial this quarter. The thirty-second spot features two of Royal's signature products, the Dirt Devil(R) Hand Vac Plus(TM) and the Dirt Devil(R) Upright Deluxe(TM), marking the first time that Royal has included two different products in one commercial. In the commercial, the two are depicted as "the team that cleans."
Although Royal has produced separate upright and hand vac spots in the past, the decision to let both products share the spotlight is geared towards building upright sales from the strong consumer equity of the ...