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Article: TomTom Refreshes Corporate Identity to Reflect Its Expanding Position and Portfolio.
- Article from:
- Business Wire
- Article date:
- February 5, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CONCORD, Mass. -- TomTom, the world's largest navigation solution provider, today unveils its new corporate identity with a new logo.
The new identity retains all of TomTom's unique brand values for consumers. At the same time it better reflects the full portfolio of navigation, tracking & tracing and traffic solutions that TomTom offers consumers, businesses and governments.
The logo is an evolution of the current logo and consists of the word 'TomTom' spelled in black, capitalized letters and features TomTom's famous red hands embracing a transparent ball.
"TomTom has become a well-established global company and the leading brand in portable ...