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Article: SIGERSON MORRISON'S BIG PLANS FOR '07 STAFF CHANGES.

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Footwear News
Article date:
January 29, 2007
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Byline: MICHELLE BARAN

NEW YORK - Lance DeShazo is off to a running start at Sigerson Morrison.

DeShazo - who joined the company last October, two months after it was acquired by Fisher Footwear - has a full agenda for 2007. Among the initiatives in the works: a new retail strategy, plans to grow wholesale distribution of both the Sigerson Morrison and diffusion Belle by Sigerson Morrison lines, a first-ever ad campaign, international expansion and relaunching handbags."The potential for growth is tremendous," DeShazo told Footwear News recently.

The exec - who works closely with designers Kari Sigerson and Miranda Morrison as well as with ...

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