Article: BANANA REPUBLIC HEADED TO LONDON.(Brief article)

Byline: Samantha Conti

LONDON - Europe's first Banana Republic store will open next year on London's Regent Street, although the exact location has yet to be confirmed.

The firm said in a statement Monday it had signed a lease on a London store, but declined to give any further details. A company spokeswoman said the store would be opened directly by Gap Inc., and not via a franchise agreement.

Stephen Sunnucks, president of Gap Inc. Europe, said there is a lot of potential for the brand in Britain.

"With its affinity for fashion and luxury products, the United Kingdom has the potential to be a strong market for Banana Republic, and ...

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