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Article: NEW BEGINNING; MIGHTY FINE AIMS TO TRANSFORM FRENCH KITTY FROM A T-SHIRT BRAND INTO A LIFESTYLE LABEL IN THE U.S.
- Article from:
- WWD
- Article date:
- January 30, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: KHANH T.L. TRAN
MIGHTY FINE INC. IS TURNING THE TABLES on itself.
Known for producing T-shirts bearing images of Mickey Mouse, Snoopy, Hello Kitty and other popular characters under license, the privately held company is becoming a licensor itself to relaunch its six-year-old brand, called French Kitty, as a lifestyle clothing business in North America.
Mighty Fine, which was founded in Los Angeles 15 years ago, introduced T-shirts, constructed jackets and skirts under the French Kitty moniker when it introduced the brand in 2001. But it shifted gears after realizing that "we're a T-shirt company and we need to focus on making ...