Article: ASR MIXES SEASONS, LOOKS.(ASR Trade Expo here)

Byline: Khanh T.L. Tran and Emili Vesilind, With contributions from R.B.

SAN DIEGO - It seemed like endless summer at the ASR Trade Expo here, where board sports companies showed bikinis as well as flannel shirts.

Intended to highlight fall collections, ASR's three-day run, which ended Saturday at the San Diego Convention Center, also showed a mix of spring and summer looks. Whatever the season, vendors continued to up the fashion ante as distinctions between the young contemporary sector and board sports market blurred and retailers searched for trendy sportswear.

Kenji Ochi, a buyer for the 60-door chain ESports in Japan, said he was ...

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