Article: STUART TAKES YOUTHFUL APPROACH WITH JILL.(Jill Stuart )

Byline: Julee Greenberg

NEW YORK - Showgoers may notice a difference when Jill Stuart presents her collection Monday in a runway show at the New York Public Library.

That's because the company plans to show select pieces from the new Jill collection, a lower-priced contemporary sportswear line launching in the fall. The new line will follow the same business model as the collection the company sells in Asia. That line, launched 10 years ago, now generates more than $100 million in wholesale volume.

A source close to the company said Jill Stuart's U.S. business is much smaller, bringing in about $30 million annually. With the launch of Jill, Ron ...

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