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Article: PROENZA SCHOULER'S TARGET COLLECTION POPS UP AT OPENING CEREMONY.
- Article from:
- WWD
- Article date:
- February 2, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sharon Edelson
NEW YORK - Proenza Schouler has a new downtown target. Opening Ceremony, a hip boutique on Howard Street known for highlighting fashion from a different foreign country every season or so, will be transformed into a showcase for the Proenza Schouler for Target collection.
The store has been emptied of all its merchandise to make way for today's unveiling. "Everything has been put in storage," said an Opening Ceremony employee, noting the store would revert back to its eclectic self on Thursday. Price points of the Target collection are considerably lower than prices of Opening Ceremony's usual fare; much of the collection is said ...