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Article: Big Fish Games to Share Advertising Revenues with Game Developers.
- Article from:
- Business Wire
- Article date:
- February 6, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A growing ad market prompts Big Fish Games to lead the way in equitable sharing of online revenue
SEATTLE -- Big Fish Games(TM) (www.bigfishgames.com), a leading developer and distributor of casual games, today announced it will launch a new program to share advertising revenue from their rapidly growing online community games site with developers of online games. As part of a new tracking technology to be implemented in late first quarter 2007, Big Fish Games will be able to track advertising revenue generated by an individual game, and then pay developers a share of the revenue at a royalty rate comparable to what they currently earn from downloadable game ...