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Article: Nielsen North America and Manugistics, Inc. to Develop Supply Chain Management Solutions Driven by Daily Consumer Demand Information; ECR Replenishment Solutions for Retailers and Manufacturers.
- Article from:
- Business Wire
- Article date:
- November 22, 1994
CopyrightCOPYRIGHT 1994 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NORTHBROOK, IL--(BUSINESS WIRE)--Nov. 22, 1994--Nielsen North America and Manugistics, Inc. today announced an agreement to develop, sell and support the first replenishment solution that is based on consumer point-of-sale (POS) data and is fully integrated across all four areas of the supply chain - demand, distribution, manufacturing and transportation. The companies will provide retail and manufacturing organizations with software and consulting services to more efficiently move, market and sell products.
``The Nielsen/Manugistics offering differs from other supply chain management (SCM) systems on several key criteria,'' said Tim Bush, vice president, ...