Article: Big Fish Games Launches Principal Network Partner Affiliate Program.

New Service Provides Significantly Greater Economic Rewards than Traditional Game Affiliate Programs

AMSTERDAM -- Big Fish Games, a leading developer and distributor of casual games, today announced the launch of the Principal Network Partner (PNP) affiliate program (http://pnp.bigfishgames.com), an innovative new service designed to build long-term annuity revenue for Web site operators, game developers and product distributors. The PNP program is fundamentally different and offers superior financial return compared to traditional affiliate programs. The royalties paid to affiliates are based on the lifetime value of an ever-expanding network of customers, and ...

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