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Article: Sony Ericsson: `It' brand globally, blip on U.S. radar.
- Article from:
- Chicago Tribune (Chicago, IL)
- Article date:
- February 7, 2007
CopyrightCOPYRIGHT 2007 Chicago Tribune. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mike Hughlett and Eric Benderoff
CHICAGO _ Sony Ericsson is a bit player in the U.S. cell phone business, with its phones tough to find. But globally, the phone maker has seized the gee-whiz momentum that until recently was focused on rival Motorola Inc.
It has increased both profits and market share by capitalizing on Sony's famous brands, particularly via the "Walkman" music phone and "Cyber-shot" camera phone.
This week, Sony Ericsson sought to bolster its already strong position in music and camera phones by unveiling eight new models, many of which are earmarked for overseas markets.
But a new, middle-tier version of the ...