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Article: Johnnie Walker(R) 'Inspires Personal Progress' Through New Global Web Site Created By AKQA.
- Article from:
- PR Newswire Europe
- Article date:
- February 8, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONDON, February 8 /PRNewswire/ --
Johnnie Walker(R), the World's leading Scotch Whisky has delivered a first for a drinks brand with the launch of its new global brand web site, created by AKQA London.
(Logo: http://www.newscom.com/cgi-bin/prnh/20051213/DCTU050LOGO )
Visitors are taken on a journey using interactive video and a non-linear 3D navigation that is believed to be the first of its kind.
The immersive experience created by accessing the site through the interactive portal, encourages visitors to explore to continually find new content on the site, adding to their knowledge base and inspiring them to progress both personally ...