Article: Wireless retailing like marriage; Some years are good, some aren't.(Upfront)

Byline: KELLY HILL

Regional wireless retailer Wireless Zone has announced an ambitious plan to expand its 275 locations to a total of 400, in 400 business days.

Wireless Zone CEO Kevin Sinclai, said that if the company isn't growing, it's losing its value to its partners and the carrier whose products it sells-in this case, Verizon Wireless. Wireless Zone has locations located throughout the East and mid-Atlantic U.S., and plans to expand aggressively into the Midwest. Targeted states include Michigan, Ohio, Indiana and Illinois, with plans to expand its presence in Florida and the Northeast.

The franchise business has been around since 1988 (previously known as ...

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