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Article: Pacific World understands nail care consumers.(BEAUTY WATCH '07)(Company overview)
- Article from:
- Chain Drug Review
- Article date:
- February 5, 2007
CopyrightCOPYRIGHT 2007 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When retailers working in the beauty care arena think of artificial nail care, their first thought of which company can bring the most to the segment is often Pacific World Corp.
The company is well known for its Nailene brand of artificial nails and treatments as well as the Revlon line of artificial nails. With the acquisition of Fing'rs completed just two years ago, Pacific World has never been better positioned for a continued leadership role in nail care.
Each of Pacific World's three brands, executives note, has helped the company reach a wider audience and capture a greater share of the country's artificial nail care business. And each of the ...