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Article: Media coverage can transform a company's event into a happening.(tips to achieve media coverage for a corporate event)(Column)
- Article from:
- San Diego Business Journal
- Article date:
- January 22, 2007
CopyrightCOPYRIGHT 2007 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Question: How do I get media attention for an upcoming event?
Answer: Having great speakers, flawless presentation and a full bar are all great approaches to make an event a hit. However, if the approaching affair has gone unnoticed by the media and appropriate public, it most likely will not reach its full potential.
The value of media coverage for an event is infinite. The publicity derived from news stories is vital to ensuring that all who would be interested in the affair are aware of its occurrence.
Also, if the media attend the event, it could result in live or post-coverage, resulting in an interest in the hosting company and its future ...