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Article: Milk is looking good: milk sales grew in 2006, and the latest industry campaign is brimming with confidence.(MILK AND BEVERAGE OUTLOOK 2007)(Cover story)
- Article from:
- Dairy Foods
- Article date:
- February 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After years of trial and tribulation, the U.S. dairy industry may have finally turned the tide on declining milk sales. Numbers available at press time indicate that overall volume of milk sales for 2006 will likely add up to about 1% growth over 2005.
Industry experts say much of this good news is attributable to innovative products, new sales channels, and growth in foodservice sales. But some say even grocery store gallons are looking up with sales beginning to stabilize.
To be sure, there are new challenges to face in 2007 and beyond. The issue of rBST has shifted with the creation of a new category of product that has implications for both ...