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Article: Slices top natural cheese growth.(New Products & Marketing: DAIRY MARKET TRENDS)
- Article from:
- Dairy Foods
- Article date:
- February 1, 2007
CopyrightCOPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Natural cheese sales are growing again, and natural slices appears to be leading the pack.
The last time we focused specifically on cheese, July 2006, quarterly retail sales of natural cheese were losing steam, based on numbers from Information Resources Inc. First let's look at natural slices, which has been the hottest sub-segment in retail cheese for some time now.
For the 52 weeks ended Dec. 31, sales of natural slices were up 9.8% by dollar measure and 14.1% by units. In the most recent three quarters, the rate of growth has accelerated into double digits, reaching 16.3% by units in the 13 weeks ended Dec. 24. The IRI numbers are for supermarkets, ...