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Article: The outdoor room defined.(Synovate survey)
- Article from:
- Casual Living
- Article date:
- February 1, 2007
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Staff
With families spending more time at home, the term "outdoor room" is becoming a more familiar part of the consumer vocabulary. More importantly, consumers are spending more money on the area that is the outdoor room. That's a logical conclusion of Weber's second Outdoor Room Tracking Study conducted in late 2006, with comparisons to results from the 2003 study.
The most recent survey shows the average outdoor room in 2006 can comfortably accommodate 18.4 people, up from 15.5 people in 2003. Furthermore, the percentage of outdoor rooms that accommodate 25 or more people increased significantly from 16% to 24% over the past three years. Outdoor ...