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Article: Study Shows That Super Bowl Ads Generated Buzz Well Beyond Game Day.
- Article from:
- Business Wire
- Article date:
- February 9, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Before, During and After the Game, Viewers Both Experienced and Spread Buzz About Commercials
TNS:
WHAT:Data from a TNS study reveals more than half (60%) of viewers
experienced buzz surrounding the Super Bowl ads - with almost
one-third (29%) experiencing buzz before the game.
Other interesting highlights from the study include:
-- Half of the Super Bowl viewers spread buzz surrounding
the Super Bowl ads - with 40% spreading buzz after the
game.
-- Among those who DID NOT watch the game, more than
one-third (35%) experienced buzz and 12% spread ...