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Article: HHS selects Ogilvy for dollars 9m pandemic flu plan.(contracts of Department of Health and Human Services with Ogilvy Public Relations Worldwide)
- Article from:
- PR Week (US)
- Article date:
- February 12, 2007
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WASHINGTON: The Department of Health and Human Services (HHS) has awarded a dollars 9 million, three-year contract for work on its pandemic planning communications preparedness campaign to Ogilvy Public Relations Worldwide.
Ogilvy will assist HHS in developing communications strategies that will help the public understand the threat of an influenza pandemic and what steps are needed to protect both themselves and the larger community. Outreach will begin to community and faith-based organizations, as well as the business community, at an early stage to ensure materials are available to the public.
Included in the wide-reaching campaign will be public ...