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A timely product innovation.(allergy-friendly rooms)

The reason for converting rooms to the Pure Allergy Friendly concept is the same reason that the product was developed in the first place. That is, customers are demanding the product. Hotels that have taken the risk of converting an appropriate number of rooms have enjoyed strong return on that investment.

Allergy-friendly rooms carry a compelling marketing story, combined with a solid return on investment, provided a hotel's management follows the complete program.

Keywords: PURE Rooms; allergies

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An entrepreneur who decides to undertake a new business venture assumes a certain degree of risk. When that venture includes creating a new product, the ...

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