Magazine article from our research archive:
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What niche is next?(INTUNE)
- Article from:
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ATV Magazine
- Article date:
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March 1, 2007
- Author:
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Copyright informationCOPYRIGHT 2007 Ehlert Publishing Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If you were to look up the word "niche" in a dictionary, one of the definitions you would see is "a distinct segment of a market." The ATV industry is becoming a niche business.
After returning from the Yamaha Big Bear First Ride (see p. 54), I started thinking about what is happening to the ATV industry. I'm sure Yamaha will be successful with this ATV. It's a good bike, and the company had a specific target market for the quad. In essence, this machine was built for a niche.
By niche, I mean an audience of specific buyers. In the case of the Big Bear, the updates that the machine had for 2007 were targeted to people in eight specific states.
Yamaha said its ...
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