Article: Mobile Advertising Comes to Idle Screen in Asia; Honda campaign reaches millions of AIS subscribers using Celltick's LiveScreenMedia; Mass scale campaign to raise brand awareness for Honda motorbikes Interactive sponsored safety tips broadcast daily to users' idle-screen 3m unique impressions in 3 weeks, more than 100,000 user click throughs in total.

Article: Australian Mobile Advertising Market Assessment, 2008: The Promise of True Mobile Advertising Has Only Begun To Materialise In the Past Year.
M2 Presswire;  February 4, 2009 ;     546 words ......2009-Research and Markets: Australian Mobile Advertising Market Assessment, 2008: The Promise of True Mobile Advertising Has Only Begun To Materialise...the addition of the Australian Mobile Advertising Market Assessment, 2008 report...

Article: Telcos tread lightly into mobile advertising: while mobile advertising could be the "next big thing," operators should ensure that subscriber agree or that they receive relevant, targeted ads.(VIEWPOINT)
Telecom Asia;  August 1, 2008 ;     700+ words ......speed networks like GPRS and 3G, mobile advertising campaigns have undergone a transition...space also gets more competitive. Mobile advertising is expected to become a standard...interesting example of the potential for mobile advertising is UK-based Blyk, which offers free...

Article: New Report The Mobile Advertising and Marketing Revolution Presents an Overview of Mobile Advertising, Identifies the Value Chains Involved and Explains How Operators Can Avoid Disintermediation.
M2 Presswire;  October 19, 2007 ;     700+ words ......and Markets: New Report The Mobile Advertising and Marketing Revolution Presents an Overview of Mobile Advertising, Identifies the Value Chains...announced the addition of The Mobile Advertising and Marketing Revolution to...

Article: Europe: Mobile advertising yet to convince big brands.
TendersInfo;  June 5, 2008 ;     553 words ......strategic issues required to turn mobile advertising into a multi-billion dollar industry...Media, forecasts that the global mobile advertising market will rocket from $1.72bn in...associated with early formats of mobile advertising, the analyst argues that these are...

Article: Mobile advertising yet to convince big brands.
M2 Presswire;  June 3, 2008 ;     700+ words ...M2 PRESSWIRE-3 June 2008-Informa: Mobile advertising yet to convince big brands(C)1994-20...COMMUNICATIONS LTD RDATE:02062008 The mobile advertising industry has become consumed by short...from Informa Telecoms & Media, Mobile Advertising: Cutting through the Hype. Informa...

Article: Analysys: Operators Must See the Big Picture when it Comes to Mobile Advertising
Wireless News;  September 29, 2007 ;     400 words ......the Big Picture when it Comes to Mobile Advertising WIRELESS NEWS-September 29, 2007...the Big Picture when it Comes to Mobile Advertising (C)2007 10Meters - http://www.10meters...operators stand to gain by investing in mobile advertising, but only if they ensure it is implemented...

Article: Global: Mobile advertising yet to convince big brands.
TendersInfo;  June 6, 2008 ;     542 words ......strategic issues required to turn mobile advertising into a multi-billion dollar industry...Media, forecasts that the global mobile advertising market will rocket from $1.72bn in...associated with early formats of mobile advertising, the analyst argues that these are...

Article: Research and Markets Reports on 'The Mobile Advertising and Marketing Revolution'
Wireless News;  October 20, 2007 ;     612 words ......Research and Markets Reports on 'The Mobile Advertising and Marketing Revolution' WIRELESS...2007-Research and Markets Reports on 'The Mobile Advertising and Marketing Revolution' (C)2007...has announced the addition of The Mobile Advertising and Marketing Revolution to its ...

Article: Mobile Advertising in Israel - The Year of High Growth Is Said To Be the End of 2009-2010.
M2 Presswire;  March 10, 2009 ;     363 words ......March 2009-Research and Markets: Mobile Advertising in Israel - The Year of High Growth...researchandmarkets.com/research/ae7107/mobile_advertising) has announced the addition of the Mobile Advertising in Israel report to their offering...

Article: SMS Currently Accounts For 90 Percent of Mobile Marketing Revenue - WAP-Based Advertising to Be the Largest Category for Mobile Advertising Spend In the Short-Term.
M2 Presswire;  December 5, 2006 ;     700+ words ......Advertising to Be the Largest Category for Mobile Advertising Spend In the Short-Term(C)1994-2006...c46537) has announced the addition of Mobile Advertising, More Money: Dissecting Next Generation...Subscribers? Is there money to be made in mobile advertising? Text messages votes ...

Article: Mobile Industry Thought Leaders Launch Mobile Advertising Information Resource; EverySingleOneOfUs unites brands, carriers, publishers, associations and industry experts to identify solutions and best practices that facilitate positive change in the development of the mobile advertising ecosystem.
M2 Presswire;  December 9, 2008 ;     700+ words ......Mobile Industry Thought Leaders Launch Mobile Advertising Information Resource; EverySingleOneOfUs...change in the development of the mobile advertising ecosystem(C)1994-2008 M2 COMMUNICATIONS...methodologies that ensure optimal mobile advertising user experience. Founded by ...

Article: Consumers' attitudes towards mobile advertising: the role of permission.(Survey)
Review of Business Research;  May 1, 2008 ;     700+ words ......consumers' attitudes towards reading mobile advertising, including prior permission. The...significantly related to attitude. Mobile advertising was expected to be an important communication...new advertising medium. Keywords: Mobile Advertising, Attitude, Permission, Theory of...

Article: Gain an Insight into the Key Steps to Mobile Advertising Success.
M2 Presswire;  February 23, 2007 ;     700+ words ......Insight into the Key Steps to Mobile Advertising Success.(C)1994-2007 M2 COMMUNICATIONS...has announced the addition of Mobile Advertising: Opportunities & Illusions to their offering Mobile Advertising: Opportunities & Illusions...

Article: TME: Mobile advertising: Target practice.
Total Telecom Magazine;  February 1, 2008 ;     700+ words ......has been made of the potential for mobile advertising to generate new revenue streams for...targeted services. Visiongain estimates mobile advertising revenues in Europe and the US combined...Operators can't afford to ignore mobile advertising as a potential revenue stream, says...