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Article: The American way: Pizza Patron accepting pesos is not an act for illegal immigration but for capitalism.(editorial)
- Article from:
- Chain Leader
- Article date:
- February 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When I received the press release announcing that Pizza Patron was going to allow customers to pay for their food with Mexican pesos at its 59 restaurants, I thought it was a clever idea. After all, the Dallas-based chain targets a primarily Latino audience. Its pizzas are not topped with cumin and jalapenos, but its menus and employees are bilingual. Accepting pesos would be a good way to reinforce that Pizza Patron is focused on its core customer demographic, building loyalty and ultimately sales.
Currency Exchange The chain began accepting pesos systemwide on Jan. 8, a promotion meant to last through this month. Signs in the stores tell customers and cashiers ...
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