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Article: Garmin(R) Puts Marketing in High Gear With NASCAR Nextel Cup Racing Team.
- Article from:
- PR Newswire
- Article date:
- February 14, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OLATHE, Kan., Feb. 14 /PRNewswire-FirstCall/ -- Garmin International, Inc., a unit of Garmin Ltd. , today announced that it will become an associate sponsor of the No. 66 Haas CNC Racing team in the 2007 Nextel Cup Series with driver Jeff Green. Electronics retailer Best Buy is the car's primary sponsor.
(Logo: http://www.newscom.com/cgi-bin/prnh/20061026/CGTH082LOGO )
"This sponsorship makes perfect sense for Garmin. Many of our customers and associates are among the 75 million brand-loyal fans who follow NASCAR closely, and partnering with one of our major retailers affords us synergies that we simply can't get elsewhere," said Dan Bartel, Garmin's ...