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Article: Beiersdorf Middle East FZCO sales up 18 per cent.
- Article from:
- Middle East and North Africa Business Report
- Article date:
- February 14, 2007
CopyrightCOPYRIGHT 2007 Middle East and North Africa Business Report. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Feb. 14--Beiersdorf Middle East FZCO, the newly formed Affiliate company for the Beiersdorf Group, trademark owners of the globally recognized NIVEA brands posted an excellent first year, with sales up 18 per cent over 2005. Robert Taylor-Hughes, CEO of the Middle East operations, said: "The formation of our Dubai FZCO in Jebel Ali, previously a Media City branch office, has comfortably yielded the growth rates we had forecast in our annual business plans. Year-on-year sales results 2006 vs. 2005 for the 16 countries under our control are higher by 18 per cent, well in excess of regional market growth of 10 per cent in the Cosmetics & Toiletries categories in which we ...