Article: Social desirability as a predictor of argumentativeness and communication apprehension.

SCHOLARS FROM DIFFERENT DISCIPLINES have focused much attention on the topic of social desirability, "the tendency for subjects to respond to personality test items in a manner that consistently presents the self in a favorable light" (Holden & Fekken, 1989, p. 181). The study of social desirability has been approached in two ways (Sohlberg, 1976). In one approach, the expression of social desirability is considered an interfering variable that should be controlled in any study (Cronbach, 1946; Crowne & Marlowe, 1964; Edwards, 1957; Seibold, 1988). This approach argues that social desirability is a tendency to respond consistently in what is seen as "a socially acceptable ...

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