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Article: Burrell Communications Sheds New Light on Black History Month.
- Article from:
- PR Newswire
- Article date:
- February 16, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Leading Multicultural Agency Reveals New Perspective on Black History Month with Release of Marketing Study
CHICAGO, Feb. 16 /PRNewswire/ -- Burrell Communications Group, a leading multicultural marketing communications agency released findings from a recent Black History Month study that reveals current perceptions, connections and the impact of Black History Month within the African-American community. Conducted in response to the limited market research available about the February observance, the study benchmarks African-American consumer attitudes across generational age segments.
"It was important to understand how African-American consumers view ...