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Article: Titan to turn its focus on women.
- Article from:
- Economic Times (New Delhi, India)
- Article date:
- February 15, 2007
CopyrightCOPYRIGHT 2007 The Economic Times. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Feb. 15--KOLKATA, India -- Titan Industries' has decided to turn its focus on women. The company will expand its range of ladies watches under Xylys, a premium brand launched last year.
"We have decided to bring in a number of new models to add to the Xylys range of watches for ladies," Ms Suparna Mitra, marketing-head, Titan & Xylys told ET. Xylys has notched up sales of close to Rs 10 crore in less than a year of its launch.
Titan plans to sell the watches through departmental store chains in future, though the Xylys brand of premium watches are now sold only through Titan World outlets and select multi-brand outlets. Priced between Rs 8,000-Rs 30,000, ...