Article: Coordinated international sales team promotes d'Arta range near and far.(MARKET DRIVEN)

Output at d'Arta has risen like Jack climbing the bean stalk in recent years, surpassing the 100,000 ton mark in 2006. That lofty level of volume has elevated West Flanders' "new kid on the frozen vegetable business block" to the ranks of one of Belgium's and Europe's leading performers in the sector.

Joining the sales effort in earnest several years ago, after first finishing university studies, were the sons of Director (and top salesman) Johan Talpe--Dries and Karel.

Dries came to the family business with a law degree and MBA, as well as fluency in Spanish--the latter skill mastered while studying in Spain for a year or so. As he also speaks perfect ...

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