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Article: Through the Wire.(EchoStar Communications signs marketing deal with NASCAR)(Tom Carper on Cyren Call proposal)(Tim Brooks' "Lost Sounds: Blacks and The Birth of the Recording Industry 1891-1922" wins Grammy)
- Article from:
- Multichannel News
- Article date:
- February 19, 2007
- Author:
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Kent Gibbons, Ted Hearn, Linda Haugsted and Mike Reynolds
Now Vogel Gets TV Eye on His Driver
Kent Gibbons, Ted Hearn, Linda Haugsted, Mike Reynolds
How big a car racing fan is Carl Vogel?
Well, NASCAR marketing deals keep following him from job to job, including his current stint as EchoStar Communications president. Last week, EchoStar struck a marketing pact with the stock-car racing circuit and ESPN that includes signage, other media exposure and a "technology trailer" at all ESPN Nextel Cup and Busch Series races.
While he was CEO at Charter Communications, the cable firm sponsored a Roush Racing car driven by Greg ...