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Article: Keep up with DIMAcasts: podcasts offer continuous learning, no iPod required.(Connections)
- Article from:
- PMA Magazine - Connecting the Imaging Communities
- Article date:
- February 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 PMA Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Podcasts have become popular in the last few years; even "The New Oxford American Dictionary" declared the word "podcast" its 2005 word of the year. But what is it, and how can it benefit your business?
For the uninitiated, a "podcast" is a multimedia file--usually audio --distributed by subscription over the Internet. A podcast is different from other audio formats because it is automatically downloaded using special software. Podcasts are driven by a technology called "Real Simple Syndication" (RSS), an XML-based format for content distribution. Pictures, video and text can all be published in RSS.
One area of confusion is the name "podcast" itself, ...